TikTok has had a massive growth in users over the last few years, particularly as a result of the Stay at Home measures put in place by governments during the covid-19 pandemic. Just the other day, on September 27th, Tiktok hit 1 billion active users on the platform. This level of growth is something not to be ignored! The app is an unmissable opportunity for making marketing and brand building content available to a large audience. Here are some of our top tips for marketing on Tiktok in 2021.<\/p>\n\n\n\n
Choose the content you believe your target market would enjoy watching and go from there.<\/strong><\/p>\n\n\n\n On TikTok there are endless possibilities for content ideas, and finding direction for what you post is a problem we\u2019re hearing more and more. Our recommendation is keeping your target audience in mind and making content you believe they would want to see, or that would help them in their everyday lives. Making content in a context relevant to your target customer means it’s far more likely to reach them. This avoids the creation of content that is consumed by people who aren\u2019t likely to respond to or be interested by it, known as wastage in marketing. This way you\u2019re spending your time communicating with the right people online – time well spent!<\/p>\n\n\n\n Don\u2019t ignore trends and popular tags, sounds, and filters!<\/strong><\/p>\n\n\n\n Tiktok has created a culture of its own within the trends it has created – make sure not to ignore these! There are sounds that are created for businesses, which are great for showcasing your products or services to people who are interested in finding that type of content. Another great opportunity is to watch content trends, choose the ones you identify with, and put your brand\u2019s twist on them. Using sounds, tags, and filters that are up and coming or are already trending are a great way to increase your visibility! This works because the TikTok algorithm shows users videos with sounds, tags, and filters they are engaging with! Here are examples from some other brands that took the opportunity to seize trends, filters and sounds and had great results in doing so:<\/p>\n\n\n\n Packaging our first order from Etsy! \ud83e\udd0d #smallbusinesscheck<\/a> #packagingorders<\/a> #etsycandles<\/a><\/p> \u266c Lofi – Domknowz<\/a> <\/section> <\/blockquote>