LinkedIn is currently the world’s largest professional network on the internet. LinkedIn can be used to find the right job or internship, connect and strengthen professional relationships, and also, to learn the skills you need in order to succeed in your career. You can access LinkedIn through the following; from a desktop, LinkedIn mobile app, mobile web experience, or the LinkedIn Lite Android mobile app.
A complete LinkedIn profile can help you connect with opportunities by showcasing your unique and professional story through experience, skills, and education.
A great LinkedIn profile is mandatory if you wish to grow your personal brand or company.
Even if you’re busy, LinkedIn is the one platform you shouldn’t forget. The more you put in to it, the greater the outcome.
Here are the top tips to effectively boost your LinkedIn profile:
1. Choose the perfect LinkedIn profile picture:
Pictures have the unique ability to give you a basic overview of someone’s personality, to a recruiter or any person who is checking out your profile. It is necessary to add the best photo onto your LinkedIn profile to achieve better results.
Including a photo on your LinkedIn profile increases your profile being viewed by 40%. Not having a picture, or worse, having a poor-quality picture could potentially damage the impact your profile makes.
Invest in a professional picture or choose a photo of your own where you are professionally attired. Your profile picture is an indirect communication tool, keep it professional, clear, and in high resolution. By looking at your profile picture, you should be easily recognized by the recipient of a connection request.
According to LinkedIn, individuals with profile pictures get 14 times more LinkedIn profile viewers than others.
2. Use a Background Image
As well as a profile picture, you have the option to include a background image to complement your profile photo for further branding. You can choose an image (however, you must first ensure you have the rights to use the photo) or use a design creator to create an image, quote, or strapline that embodies what you stand for.
You could also choose something which aligns with your brand or is related to where you are working/employed. This is a great way to demonstrate your personal brand and promote the image you want to put forward. The size of this photo should be 1400 x 425 pixels and in the form of a; .jpg, .gif or a .png file.
3. Utilise Your Tagline
How to create your LinkedIn Tagline?
Optimizing your tagline is extremely important to your LinkedIn profile. In your personal tagline, also known as your headline, aim to use; keywords, descriptors and deliverables for aspects of which you want to be found for by hiring managers and recruiters.
It’s essential that you don’t allow this line default to your current job title. Instead, use this 120-character function to deliver the reader a snapshot of your professional brand, encouraging them to click on your profile link to read more.
Confused on how to utilise your keywords and phrases? Examine various job descriptions that appeal to you, and then pick out the phrases that are applicable to yourself.
4. ELIMINATE THOSE TYPOS!
What not to do on your LinkedIn Profile?
It absolutely essential that when editing, creating or beginning your LinkedIn profile that you do not have the following;
- Typos
- Spelling errors
- Poor grammar
- Slang, Inappropriate and/or unprofessional terminology
LinkedIn, unlike other platforms, is highly professional and essential for networking.
As a hiring manager or recruiter, seeing any of the above ‘don’ts’ can be detrimental to the networking process. It comes across as unprofessional and sloppy, contributing to the overall perception of your personal profile.
5. Personalize Your LinkedIn Profile URL
Have you claimed your vanity URL yet?
When you originally create your LinkedIn profile, it will always contain a combination of letters, numbers, and backslashes that have zero value for your personal branding.
If haven’t yet done this, it’s time to customize your public profile URL right now!
Personal LinkedIn URLs also appear more efficient when keeping your profile consistent with your other social profiles. The Personalised URL further appears more professional when embedded on your resumé or in the ‘search bar’ function on your browser.
6. Connect with People You Don’t Yet Know
One of the biggest mistakes you can possibly make on LinkedIn is failing to reach out and connect with people that you wish to know but don’t yet. It is the entire point of networking…getting to know new people! LinkedIn is not just for already established connections.
Building your LinkedIn networking base has multiple benefits. You are positioning yourself in front of influencers, you are open to receiving more endorsements. More people will see your best content, share your content, and usually will then visit your website. And it’s great for personal branding!
Another tip is to personalise your message requests, not just using the available default messages. This appears more authentic and personal and looks great to the receiver.
And that’s it, you are now able to perfect and boost your LinkedIn profile!
Here at Manzor Marketing, we believe that LinkedIn is the way forward in 2021. A social that should never be neglected. The doors it can open and the opportunities it can create, it is essential for both your personal and business branding.
Our advice? Along with the above tips and tricks…content, content, content! Be consistent, authentic and relevant. Now you can’t possibly go wrong.
Check out our LinkedIn! https://www.linkedin.com/company/manzor-marketing/
